Atlanta · Landmark Sign

The
Atlanta
Sign

A premier digital spectacular in the heart of downtown Atlanta, reaching over 22 million people annually at one of the Southeast’s most iconic addresses.

The Story

Atlanta’s Premier
Advertising Landmark

Launched in July 2019, The Atlanta Sign towers above Centennial Olympic Park in the heart of downtown Atlanta’s tourism, entertainment, and business core. At 30′ by 100′, this massive digital spectacular is one of the largest and most prominent outdoor advertising displays in the Southeast, and one of the most strategically located.

The Atlanta Sign reaches over 22 million people annually, the majority of whom are visitors attending high-profile sporting events, world-class concerts and shows, and the world-renowned tourism, dining, and entertainment attractions that surround it.

The Location

Surrounded By
Atlanta’s
Biggest Draws.

Within a one-mile radius of The Atlanta Sign, you’ll find some of the most visited destinations in the Southeast.

  • 01 World of Coca-Cola
  • 02 Georgia Aquarium
  • 03 Mercedes-Benz Stadium
  • 04 SkyView Atlanta Ferris Wheel
  • 05 College Football Hall of Fame
  • 06 State Farm Arena
  • 07 Georgia World Congress Center

This is one of the highest-concentration tourist and entertainment corridors in the country, and The Atlanta Sign sits at the center of it all. For brands looking to reach a high-volume, experience-driven audience in one of America’s fastest-growing cities, there is no better placement.

Why Brands Choose It

Why Brands Choose
The Atlanta Sign.

Specifications

Technical
Specifications.

Creative Best Practices

  • Limit copy to 10–12 words for maximum readability
  • Dark backgrounds with high-contrast copy perform best
  • Focus on one message with a clear call to action
  • Use the full canvas, no need to account for bleed or white space in digital OOH

Put your brand above one of Atlanta’s
Most Iconic Landmarks.

The Atlanta Sign offers a rare combination of scale, location, and audience quality. Availability is limited, contact our team today to learn more about current openings and campaign options.